The label and package printing market continues to navigate numerous challenges. In terms of selecting and sourcing materials, the industry has shifted from previous years. As the world continues to evolve, converters and suppliers are approaching the market in new ways.

To discuss the latest material trends and the industry’s future outlook, L&NW sat down with Cindy White, president and CEO, Channeled Resources Group.

L&NW: What are label converters thinking about differently when it comes to sourcing pressure sensitive materials today?

CW: Converters are paying closer attention to where their material comes from, how quickly they can get it, and…